Resume
Work Experience
June 2024 – January 2025
Solar panel sales
ION Solar – Oregon
- Generated 45 qualified leads and closed 10 sales through door-to-door outreach in residential neighborhoods
- Educated homeowners on solar energy benefits, system costs, and financing options
- Utilized CRM tools to track customer interactions, schedule follow-ups, and manage pipeline
June 2023– September 2024
URBAN NEST REALTY INTERN | JUNE 2022 – 2023
Monarch LLC – CA
- Market Research: Assist in conducting market analysis and research to identify trends, property values, and potential opportunities
- Property Listings: Help in creating and managing property listings, including taking photographs, writing descriptions, and uploading information to various platforms
- Client Interaction: Support the team in responding to client inquiries, scheduling property viewings, and following up with potential buyers or tenants
June 2025 – August 2025
Construction Laborer
Groundworks – Montana
-
Worked 50–60 hours per week on residential and commercial construction projects, demonstrating exceptional endurance, reliability, and time management
-
Collaborated with project managers and subcontractors to ensure adherence to budgets, safety standards, and daily work schedules
-
Gained hands on experience with project coordination, resource allocation, and teamwork in fast paced, high stakes environments
-
Developed practical skills in operations management, problem solving, and time efficiency directly applicable to business leadership and entrepreneurship.
- Worked consistent 50-60 hour weeks
September 2025 – October 2025
Branding and Marketing Lead – Sizzl App (R&D Project)
Skidmore College – Saratoga Springs, NY
-
Co-led the research and development phase of Sizzl, a gamified food challenge app designed to connect users through live streams and cooking challenges
-
Developed and implemented a branding strategy focused on youth engagement, user motivation, and social media integration
-
Conducted market analysis and competitor benchmarking against similar apps (e.g., Pepper, Yelp, and local discovery platforms) to identify differentiation opportunities
-
Designed early stage marketing materials and digital mockups, including logo concepts, UI storyboards, and promotional content for social media testing
-
Collaborated with teammates to refine value proposition, user personas, and brand identity, improving app positioning for pilot launch
October 2025 – November 2025
Branding and Marketing Lead – TogaNola Granola (R&D Project)
Skidmore College – Saratoga Springs, NY
-
Led the marketing and branding strategy, including packaging design, social media campaigns, and brand storytelling
-
Conducted competitor analysis on brands such as Purely Elizabeth, Bear Naked, and Gathers Granola to position TogaNola as a local, community-driven alternative.
-
Organized community engagement initiatives such as farmers’ market promotions, charity partnerships, and wellness event collaborations
-
Designed digital mockups, Instagram ads, and product visuals using Canva, Photoshop, and AI-generated content tools to enhance brand presence
-
Developed presentation materials and a business plan pitch for potential retail and campus partnerships
Education
September 2023- May 2027
Skidmore College
Bachelors of Business Management (BM) and Minor In Entrepreneurship
-
Concentrations in Entrepreneurship, Marketing, and Organizational Behavior
-
Relevant Coursework: Business Strategy, Managerial Accounting, Macroeconomics, Statistics, and Organizational Behavior
Skills & Expertise
AI, Analytics & Automation
-
ChatGPT / GPT-5 Prompt Engineering – Using generative AI for research, market analysis, writing, and customer engagement
-
Midjourney / Sora / Runway ML – AI visual content and video generation for marketing and branding
-
Zapier / Make (Integromat) – Automating marketing, CRM, and data workflows
-
Excel with AI Copilot / Google Sheets AI – Predictive modeling, forecasting, and data analysis using AI-powered formulas
-
Tableau / Power BI – Visual analytics and KPI dashboards for business insights
Data Analysis & Financial Modeling
-
Microsoft Excel (Advanced Formulas, Pivot Tables, Solver, VBA)
-
Google Sheets (Automation & Data Studio Integration)
-
SPSS / R / Python for Business Analytics
-
Stata / SAS / MATLAB – Statistical modeling and econometrics
-
Power Query / Power Pivot – Data transformation and financial modeling
Marketing, Branding & Design Software
-
Canva / Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
-
Figma / Adobe XD – UI/UX prototyping for apps and websites
-
Meta Business Suite / Google Ads / TikTok Ads Manager – Paid ad campaign optimization
-
HubSpot / Mailchimp / Hootsuite – CRM, email automation, and social scheduling
-
SEMRush / Google Analytics 4 / ChatGPT for SEO – Marketing analytics and keyword optimization
Client projects I’ve worked with


ikerstetter@skidmore.edu
Phone
(971) 806-5492
Saratoga Springs, NY
Copyright © 2026 Divi. All Rights Reserved.