Resume

Work Experience

June 2024 – January 2025

Solar panel sales 

ION Solar – Oregon 

  • Generated 45 qualified leads and closed 10 sales through door-to-door outreach in residential neighborhoods
  • Educated homeowners on solar energy benefits, system costs, and financing options
  • Utilized CRM tools to track customer interactions, schedule follow-ups, and manage pipeline

June 2023– September 2024

URBAN NEST REALTY INTERN | JUNE 2022 – 2023

Monarch LLC – CA

  • Market Research: Assist in conducting market analysis and research to identify trends, property values, and potential opportunities
  • Property Listings: Help in creating and managing property listings, including taking photographs, writing descriptions, and uploading information to various platforms
  • Client Interaction: Support the team in responding to client inquiries, scheduling property viewings, and following up with potential buyers or tenants

June 2025 – August 2025

Construction Laborer

Groundworks – Montana

  • Worked 50–60 hours per week on residential and commercial construction projects, demonstrating exceptional endurance, reliability, and time management

  • Collaborated with project managers and subcontractors to ensure adherence to budgets, safety standards, and daily work schedules

  • Gained hands on experience with project coordination, resource allocation, and teamwork in fast paced, high stakes environments

  • Developed practical skills in operations management, problem solving, and time efficiency directly applicable to business leadership and entrepreneurship.

  • Worked consistent 50-60 hour weeks

September 2025 – October 2025

Branding and Marketing Lead – Sizzl App (R&D Project)

Skidmore College – Saratoga Springs, NY

  • Co-led the research and development phase of Sizzl, a gamified food challenge app designed to connect users through live streams and cooking challenges

  • Developed and implemented a branding strategy focused on youth engagement, user motivation, and social media integration

  • Conducted market analysis and competitor benchmarking against similar apps (e.g., Pepper, Yelp, and local discovery platforms) to identify differentiation opportunities

  • Designed early stage marketing materials and digital mockups, including logo concepts, UI storyboards, and promotional content for social media testing

  • Collaborated with teammates to refine value proposition, user personas, and brand identity, improving app positioning for pilot launch

October 2025 – November 2025

Branding and Marketing Lead – TogaNola Granola (R&D Project)

Skidmore College – Saratoga Springs, NY

  • Led the marketing and branding strategy, including packaging design, social media campaigns, and brand storytelling

  • Conducted competitor analysis on brands such as Purely Elizabeth, Bear Naked, and Gathers Granola to position TogaNola as a local, community-driven alternative.

  • Organized community engagement initiatives such as farmers’ market promotions, charity partnerships, and wellness event collaborations

  • Designed digital mockups, Instagram ads, and product visuals using Canva, Photoshop, and AI-generated content tools to enhance brand presence

  • Developed presentation materials and a business plan pitch for potential retail and campus partnerships

Education

September 2023- May 2027 

Skidmore College

Bachelors of Business Management (BM) and Minor In Entrepreneurship

  • Concentrations in Entrepreneurship, Marketing, and Organizational Behavior

  • Relevant Coursework: Business Strategy, Managerial Accounting, Macroeconomics, Statistics, and Organizational Behavior

Skills & Expertise

AI, Analytics & Automation
  • ChatGPT / GPT-5 Prompt Engineering – Using generative AI for research, market analysis, writing, and customer engagement

  • Midjourney / Sora / Runway ML – AI visual content and video generation for marketing and branding

  • Zapier / Make (Integromat) – Automating marketing, CRM, and data workflows

  • Excel with AI Copilot / Google Sheets AI – Predictive modeling, forecasting, and data analysis using AI-powered formulas

  • Tableau / Power BI – Visual analytics and KPI dashboards for business insights

Data Analysis & Financial Modeling
  • Microsoft Excel (Advanced Formulas, Pivot Tables, Solver, VBA)

  • Google Sheets (Automation & Data Studio Integration)

  • SPSS / R / Python for Business Analytics

  • Stata / SAS / MATLAB – Statistical modeling and econometrics

  • Power Query / Power Pivot – Data transformation and financial modeling

Marketing, Branding & Design Software
  • Canva / Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)

  • Figma / Adobe XD – UI/UX prototyping for apps and websites

  • Meta Business Suite / Google Ads / TikTok Ads Manager – Paid ad campaign optimization

  • HubSpot / Mailchimp / Hootsuite – CRM, email automation, and social scheduling

  • SEMRush / Google Analytics 4 / ChatGPT for SEO – Marketing analytics and keyword optimization

Client projects I’ve worked with

Email

ikerstetter@skidmore.edu

Phone

(971) 806-5492

Saratoga Springs, NY

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